Jimmy's Farm launches Bears Behind Bars campaign to rescue five moon bears from South Korea

Jimmy Doherty appeared on ITV's Lorraine to promote the Bears Behind Bars mission, aiming to rescue five moon bears from South Korea's banned bear bile farming industry and bring them to Jimmy's Farm & Wildlife Park in Suffolk. The bears, taken from their mothers as cubs and kept in small metal cages their entire lives, face euthanasia without intervention, making this rescue their only chance at survival.